Sales Event — Amsterdam / Basel
- Destination
- Amsterdam, Netherlands + Basel, Switzerland
- Duration
- Three 2-day events · 15–23 May
- Group size
- Approximately 15–20 participants in Amsterdam; group size varied by event
Betreat’s role
- Programme design
- Accommodation
- Conference-adjacent logistics
- Dinners
- Local experiences
- Supplier coordination
01 — The brief
Esko brought its industry and life-sciences communities together for three linked May events: an Industry Advisory Board in Amsterdam, followed by a Life Sciences Brand Summit and a Life Sciences Industry Advisory Board in Basel.
02 — The challenge
The programme moved across two cities and three event formats, with conference schedules, accommodation, dinners and social moments all needing to align. In Amsterdam, final participation varied by day, with approximately 15 people expected on 15 May and 20 on 16 May.
03 — The thinking
Betreat used the Amsterdam programme to balance working sessions with local experiences: a welcome cocktail, graffiti workshop, cheese tasting and an evening cruise with dinner. The result was a clear rhythm around the conference agenda rather than an added-on social programme.
04 — Betreat’s role
The linked event programmes across Amsterdam and Basel, including the Amsterdam welcome evening, graffiti workshop, conference flow, cheese tasting and dinner cruise.
Amsterdam accommodation at Four Elements Hotel, welcome dinner at FIVE, the Elvira boat cruise and catering coordination; event logistics and local supplier coordination across both cities.
Conference-adjacent guest logistics, hotel, dinner and cruise coordination in Amsterdam, plus coordination support across the linked Basel events.
05 — Outcome
